A tangible world for customers to experience
The interior design together with the layout, the materials and color concept and the furnishings work together to
create the desired recognizability and harmonious brand image. The fascination of the product is captured in a
suitable setting, and the ambiance created by the interior design produces a real, tangible world surrounding the
car for customers to experience.
The interior of the Autohaus portrays openness and transparency as well as technical competence. The interior arrangement of the various parts of the building in the sales star creates a well-organized, clear, customer- oriented interior layout.
The inviting impression created by the outside
of the building is continued on the inside. The arrangement of the
sales, servicing, parts and accessories areas
so that they are all interlinked and visible enables the customer to
participate visually in all the processes inside
the Autohaus.
As the interior design of the showroom and the
customer areas is a major element in thee appearance of the
Autohaus, particular attention is paid to furnishings.
Recognizability and a brand-specific image are therefore
guaranteed.