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Русская
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Английская версия Russian edition English edition Excursion Calculation of workshop places Interior Exterior |
Foreword
Appearance as part of our corporate and brand culture The Mercedes Benz Autohaus has a great significance due to its global presence for portraying brand values and the brand image. These values and image are put across and emphasized through the architecture. Customers and staff experience the appearance as part our corporate and brand culture. The architecture establishes the design and ambiance of all Mercedes-Benz sales formats with the aim of creating an identity that can be re-cognized across all formats. In doing so, it underlines the brand philosophy through |
Mercedes-Benz Autohauses display the brand and our products in a characteristic manner: with product presentations, sales, servicing and shops representing the entire range of sales activities. The Autohaus design concept places particular emphasis on the interpretation of the brand values in the design. It links multiformat features with individual aspects of the Autohaus design. The implementation of the multiformat brand values includes:
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