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Exterior Brand
Identification External CI-Elements |
The Mercedes-Benz
pylon
This is the most important non building related element of the exterior brand identification the color and shape of all other modules are derived from it. The pylon is always located at the entrance to the premises only, in a position where it can be clearly seen by car drivers passing by in both directions. Competing information signs or brand signs nearby should be avoided. The element may only contain the Mercedes star and the words Mercedes-Benz. The Mercedes-Benz flag
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The Mercedes-Benz star module (wall-mounted)
The star module in a form similar to the one on the pylon and in various sizes can be used as an additional method of identification to the pylon or as an alternative to it. If the wall mounted version is used, the architectural features of the building should be taken into account or utilized. The Mercedes-Benz name panel The Mercedes Benz name in the name panel is a
major design element for a dealership, both in terms of its color and its
shape. The panel is the second most important brand identification element.
The name consists of prismatic letters made of translucent blue acrylic
glass. The name panel is
External direction signs These information signs are designed to enable
customers to find their way around easily and efficiently. They should
be used extremely sparingly and only where they are absolutely necessary
to facilitate direction finding. Information signs can be free standing,
suspended or wall-mounted.
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