Technical Services
Lighting
 

Back to Interior

The Mercedes-Benz brand architecture lays down identifying elements for flexibly and individually designed 
Autohauses. Rigid outlet designs are intentionally avoided. The Mercedes-Benz Autohaus is primarily characterized by the optimum synthesis of architecture, color and light. Light enhances the distinguishing features of the architecture. It creates atmosphere which presents the Autohaus to its best advantage and creates a feeling of comfort for customers.

Lighting is therefore one of the fundamental factors in the success of the Autohaus concept:
  • Lighting presents the MercedesBenz brand with its exclusive passenger cars and elegant materials
  • Lighting sets the stage for the interplay between fascinating exhibits and attractive architecture
  • Lighting stimulates the observer 
  • Lighting motivates the staff
 Zonal and daylight oriented lighting management attracts the observer's attention from nearor far, during the day or at night, and effectively sets the scene for the exhibits using different lighting effects. 

Tile characteristic architectural features of the Mercedes-Benz Autohaus create an unmistakable, brand-specific image. The CI elements are integrated into the building architecture and in doing so enhance the recognition value of the brand architecture. The building architecture and the brand-specific identification elements act as orientation aids and identification for customers, visitors or anyone who comes into contact with the Mercedes-Benz brand at the point of sale - orientation in a functional sense, to help people find their way around, and identification with the world of Mercedes-Benz.

The choice of CI elements is laid down for every sales format. The following principles apply:

  • Sparing, non-inflationary use of CI elements.
  • Flags are positioned in groups of three at a distance of 2.5m from each other.
  • The MB star tower is used for a longrange effect. It is positioned at a reasonable distance from the building.
  • If the wall star is used, it should always be placed higher than the MB name and the dealer's name.
  • The MB name is integrated into the facade or mounted on it. The height should be chosen so that it can be seen by pedestrians and car drivers. It is specified in the facade standards.

    • It' a panel with the dealer's name is used, it is always positioned to the right of the MB name when viewed from the street. The MB pylon is always positioned at the entrance to the premises only.